Prospective Home Buyers: A Study into Their Experiences and Obstacles

Prospective Home Buyers: A Study into Their Experiences and Obstacles

Barriers to Homeownership: Insight from Recent Surveys In recent comprehensive surveys carried out in partnership with Morning Consult for NAR, REALTORS®, and consumers have shed light on the significant barriers that prospective home buyers are currently grappling with. The findings, which encompass the results of the 2023 REALTORS® Experiences and Barriers of Prospective Homebuyers Across Races/Ethnicities study, unravel the intertwined elements that are shaping the home buying landscape.

Real Estate Market Dynamics

A considerable portion of REALTORS®, about 34%, highlight that the primary reason the latest buyer they worked with has not secured a home is the scarcity of affordable options in the current market. The prohibitive costs are steering 18% to hold off, with hopes of a dip in mortgage rates, while 9% are biding time for a general price reduction.

Meanwhile, consumers echo these concerns but in a different order of priority, setting their sights on a price drop as the top reason for delaying their purchase. These discernments underline complex market dynamics where insufficient inventory escalates prices, and high mortgage rates limit affordability options.

Financing: The State of Loans and Approvals

Delving into the financing landscape, a notable majority of prospective buyers have embarked on the loan application process, with 77% of REALTORS® affirming that their clients have secured approvals. Despite this encouraging statistic, a lower but still significant count faces loan rejections, primarily driven by low credit scores and inadequate down payments.

In the choice of loans, conventional loans are the front-runners, with 68% of REALTORS® reporting that their clients have explored this route. In a deeper cut into demographics, it emerges that African-American/Black and Hispanic/Latino(a) buyers show a pronounced interest in FHA loans compared to their White and AAPI counterparts. A section delving into VA loans presents a varied picture with a minor segment considering this option due to eligibility issues.

Down Payment Conundrum

REALTORS® bring to the fore that over half of their clients face hurdles in accruing a substantial down payment, a picture mirrored in the consumer study. The down payment pathway is strewn with challenges including current rent or mortgage obligations and spiraling credit card debts, casting a shadow on their home-ownership dreams.

Surprisingly, a substantial number of potential buyers remain in the dark about existing down payment assistance programs. Here, REALTORS® can play a pivotal role in shedding light on these aids, helping clients to navigate them more effectively and potentially unlocking doors to homeownership for many.

Property Preferences: Location and Type

The job location prominently influences the choice of home location, with a significant emphasis on minimizing the daily commute. A juxtaposition of the REALTOR® and consumer studies divulges a consensus on a 30-minute or less drive as a desirable attribute.

As for property types, the scales tip slightly in favor of pre-owned homes, albeit with a considerable number harboring no distinct preference. New constructions hold allure for a smaller group, outlining a potential area for growth and exploration in the real estate landscape.

The Underbelly of Discrimination

Discrimination lurks in the home-buying journey, a fact substantiated by both the REALTOR® and consumer studies. While REALTORS® reports a relatively low incidence, consumers narrate a higher encounter rate, pinpointing race and ethnicity as the principal discriminating factors.

In this context, the NAR stands tall, offering resources like the Fair Haven: A Virtual Simulation, and DEI and Fair Housing Self-Study Modules, equipping REALTORS® to champion diversity and foster a culture of inclusivity in the home buying journey. It’s a step toward mitigating discriminatory practices and steering potential buyers towards a fair and just buying process, thereby ushering in an era of informed and conscious home buying in the American real estate landscape.

Christopher Charles spent 6 years in the mortgage industry before moving into the world of digital media. He's helped thousands of families buy and refinance real estate at banks and mortgage companies and now continues that mission through industry-leading content. Chris is known for his expertise in the mortgage & real estate industry and continues to produce content all over the web.

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