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U.S. Rental Rates Near Record Highs as Growth Slows

GFH Editorial Team
June 15, 2023

U.S. rents reached near-record levels in 2023 even as the pace of increases slowed sharply from the frenzied pandemic years. Housing data tracked in June and July of that year showed the typical asking rent sitting only about $24 below its all-time high, even though year-over-year growth had fallen back to pre-pandemic rates of roughly 3 to 4%.

What the Data Showed

Redfin's June 2023 Rental Market Tracker pegged the median U.S. asking rent at just under $2,000 a month. Apartment List and Zumper, two other widely watched rent trackers, showed similar pictures: rents that were historically expensive, but moving sideways after a punishing 2021 and 2022.

The regional pattern was uneven:

  • Northeast — Median asking rent rose 4.3% year-over-year to a record $2,503.
  • Midwest — Rents rose 3.7% to $1,396.
  • South — Rents crept up just 0.8% to $1,670, reflecting big new supply coming online in Sun Belt metros.
  • West — Rents fell slightly, down 0.3% to $2,452, as some pandemic-era boomtowns cooled.

Cities that had seen the biggest rent spikes during the pandemic, including Phoenix, Austin, Boise, and Tampa, were among the first to show outright declines as the mass migration of remote workers slowed and new apartment construction caught up.

Why Growth Slowed

A few forces pulled the market away from the double-digit increases renters saw in 2021 and 2022:

  • New supply. Completed residential projects in buildings with five or more units rose to roughly 493,000 in May 2023, a 23.9% year-over-year jump. Many of these projects had broken ground in 2021 at the peak of rent optimism and were finally opening. Builders suddenly faced a softer demand curve, pushing some to offer concessions like a free month of rent or waived fees.
  • Slower household formation. Fewer young adults were forming their own households due to economic uncertainty and high mortgage rates locking would-be first-time buyers into their current rentals.
  • Remote work normalization. After the early pandemic rush to Sun Belt metros, migration flows eased, and some workers began trickling back to denser cities with transit and amenities.
  • Affordability ceiling. Renters simply could not absorb more price increases. The share of income going to rent had reached levels that triggered downsizing, doubling up, or moves to cheaper neighborhoods.

What It Meant for Tenants

The slowdown did not translate into real relief for most tenants. Even flat rents sat at historically high levels, and any new lease typically reset above the previous tenant's rent because landlords had absorbed higher operating costs, taxes, and insurance during the pandemic. Renewing tenants sometimes negotiated smaller increases or flat renewals, but even that was location-dependent.

Cities with strong tenant protections, rent control, or just-cause eviction rules saw more renewal-side relief than places where landlords could freely reset prices at turnover. In metros with rapid new construction, renters moving within the same city could sometimes trade up to a newer building without a big rent jump, because landlords of new supply were offering concessions.

What It Meant for Landlords and Investors

Single-family rental operators and multifamily owners who had underwritten deals based on continued 8 to 12% rent growth suddenly faced a different reality. Some newer projects in Sun Belt metros underperformed their pro formas, and a handful of highly leveraged owners began handing back keys to lenders by late 2023.

The pain was unevenly distributed. Established operators with lower-leverage, stabilized buildings generally kept their rent rolls intact and simply saw slower growth. Newer operators who had bought into the market at the peak, especially with floating-rate debt, were most exposed to rising interest rates on top of softening rents.

Looking Ahead

Forecasts at the time suggested continued softening into 2024 before another cycle of tightening. New construction starts had dropped sharply in late 2023 as rising interest rates made multifamily financing difficult, meaning the pipeline of new units coming online would thin by 2025 and 2026. Analysts warned that without continued building, the supply-demand balance could swing back toward landlords, particularly in cities where local zoning limits restrained construction.

For renters, the practical takeaway in 2023 was that the market had stopped running away, but it had not come back. Affordability relative to wages remained historically poor, and the gap between rent growth and income growth continued to pinch budgets across the country.

The Policy Conversation

The 2023 data renewed debates over renter protections, zoning reform, and federal rental assistance. States and cities that had used pandemic-era emergency rental assistance watched those dollars run out, and tenant advocates pushed for permanent federal assistance programs. On the supply side, policymakers continued to argue about whether zoning reform or more direct subsidies could produce the housing needed to keep rents in check long-term.

What Homeowners Took From the Shift

For homeowners, the 2023 rental slowdown carried several signals. Rental income from investment properties stopped rising at the rate many owners had come to expect, which shifted the math on buying additional rental units. Owners weighing a home-equity loan to fund an ADU for rental income had to plan around softer rent growth rather than the continued double-digit increases of 2021 and 2022. At the same time, the slowdown made ADUs and multi-unit conversions more attractive in tight-supply metros, where even moderate rent growth still yielded strong returns on the cost of adding units.

Renters Looking to Buy

The softer rental market also affected renters considering a jump to homeownership. With rents stabilizing but mortgage rates rising, many renters faced a familiar tension: renewing at still-high rent could be cheaper in the short run than buying in a high-rate environment, even if long-term ownership economics favored purchasing. First-time buyer programs, including state down payment assistance and federal FHA loans, remained critical tools for tenants who decided to buy. A careful comparison of total monthly housing cost — rent plus insurance versus principal, interest, taxes, insurance, and HOA — became essential reading for any renter thinking about the switch.

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